in the 1990s, sales of turbo props spiraled on word. jets were faster, quieter, and smoother. many manufacturers stopped making propeller planes altogether, but atr didn't. even though it went through some lean years, it worked on building better turbo props. the company realized it was just a matter of time before customers appreciated how onomical their planes are. two years ago they introduced their latest model. atr updated the plane's look to dispel its old-fashioned image. to achieve this they hired a well-known designer from italy, who won a prize for his work.